Who Magazine Publication Date
May 222010
The magazine decided to change the day it published its weekly issue to friday, rather than monday and this decision resulted in boosted sales in 2001. Just 6 short months after this change ‘Who’ was honored with the Magazine Publishers of Australia Award for General Excellence, which made them realize they were justified in making some changes. Keeping with the successful changes, the magazine amped up the size of its pages and chose better quality paper to print it on too so it would be more glossy. At that time it became the largest around, but only for a short while since it has now returned to its modest size and only Famous magazine is smaller. ‘Who’ is still one of the top selling magazines in Australia and as of 2007 has a well known editor who worked for Elle in the past; her name is Nicola Briger.
Source: www.magcentral.com.au